Small artisan businesses
Applegarth has been home to a number of award winning small businesses over the last few years. They have operated out of 4 nordic cabins giving them a cost effective facility to grow from. At the moment they work independently of each other, selling to the public using their own sales facilities and marketing prowess. The cabins provide just enough space to allow them to operate out off but we feel that there is the potential for a far better facility.
The Village Vision
The Artisan Village will provide Applegarth's customers with a unique location that connects them with a range of local artisan producers. For those producers it allows them to be part of a symbiotic facility with a strong, like minded customer base.
The Village will consist of 5 separate cabins that will sit opposite the main building, They will contain both workshop production space and additional retail space to showcase the tenants products. The cabins will benefit from a centralised sales facility allowing the producer to focus on production. It will also allow them to be away from site selling at fayres, farmers markets etc.
The cabins will be stand alone and be weather resistent with a covered walkway, more towards producers that are mainly production selling their products at other locations.
A brilliant location
for a small business
to be based
What is it:
6 cabins, fitted out for a small producer to work and retail out of
5 full time 3 part time
Types of businesses
Artisan craft producers
Other small producers with symbiotic principles
The issues a small producer faces when setting up
How Applegarth will help a small business grow
Applegarth has considerable experience in working with small artisan producers and is in the position to help. There are many reasons that deter a small producer from taking the leap to move their business to the next level, these are some.
Lack of support network/resources and information
High start up costs for rental of premises on the high street
Not competitive against the larger companies
Lack of experience in business
Finding the courage to take the leap if inexperienced
High staffing costs
Massive commitment for themselves and families.
Expensive website set up costs
Lack buying/bargaining power with suppliers /couriers
As you can see, there are many problems encountered by small producers. This is not traders we are looking at as purchasing in goods and selling them on is very different. You will see how Applegarth can help.
A small producer and Interested in being part of this exciting potential?
Taking a location at Applegarth will be more than renting a Premises. It will put the producer in a strong, similar minded community where small businesses help each other succeed in what they do. There are strength in numbers! and cabin's will be rented to producers/retailers who will fit in with the overall offering at Applegarth.
The Cabin Village will help to ease these issues and provide facilities so that they can do what they do well:
Centralised ecommerce site which all residents can sell from. Reduced rates with couriers due to increased volume
A Delivery vehicle which can be booked for localised customer deliveries
A pooled workforce which can be booked by producers to look after their cabins when they are at fairs or have other commitments.
The ability to rent a part of an area so that the entire sales process is taken care off for them
Being part of a like minded community who can encourage/support each other, sharing knowledge and experience
Existing customer base who appreciate locally produced hand made produce