Welcome to our
Plans for the heart
The farm has been owned by the Benson family for 38 years and has slowly grown into what is now a vibrant, popular business employing over 20 people, For 5 years we have seen the potential to expand Applegarth to include a range of new services which will greatly benefit many people. The scheme will provide a range of employment opportunities as well as a nurturing environment for small business. We have no intention of changing what we have created over the last decade. Applegarth has a very special ambience and we are simply going to enhance this with a range of additional offerings. We are extremely well placed to deliver on every part of this business plan with considerable experience in various sectors that this plan encompasses.
Planning Permission approved
The plans that you see below were approved by the local council in July 2015 and are in outline form. This means that there is scope for changing the format of the site although the basic layout is as you see it. We love what we have produced so far but as we now spend 6 months firming up every aspect there will be changes.
The reason we have had to wait for a year to this point is that the plans are linked to another application for an 80 house residential development elsewhere on the farm. This is what will pay for the build of these plans and permission was granted for this residential development in August 2016.
So, onwards and upwards- the following map is what has been granted for the heart of Applegarth
Food in all it's glory
From Grain to Gastronome'
produced by us
There are multiple elements to the new scheme which can be seen above. There will be a range of new builds to accomodate the following to Applegarth:
There is huge potential for an artisan food hall drawing upon produce from the market garden, foods produced in our kitchens and other artisan produce. We are also looking to rent out areas of the food hall to exceptional purveyors of food. The end result being a stunning location where a customer can purchase a wide range of produce safe in the knowledge that it will be of the highest quality, made either on site or by an artisan producer using exceptional produce.
We need a larger restaurant! Our current 70 cover restaurant regularly turns people away and has the potential for so much more. The newly built restaurant will accomodate 100 people, a private dining area for 30, a chef's table showcasing chef's bought in from London for the cookery school and a new relaxed bar area. Applegarth will also include ‘dining pods’ where diners can eat outside in the market garden for that all encompassing experience.
With the continuing popularity of television programs based around cooking Applegarth aims to capitalise on the lack of facilities in the area with an exceptional new cookery school. With lessons delivered by a range of specialist chefs, students will be able to take lessons from basic knife skills to charcuterie production to Asian cuisine. We are looking at providing both light-hearted 'experiential' group events as well as more established structured lessons.
The powerhouse of the whole site, the market garden will be a symbiotic part of all the different parts of the business. Producing stunning foods for both the food hall and the restaurant as well as providing an area for the horticultural school, a tranquil and relaxing area to walk around and a brilliant theatre for the dining pods, pop up events, weddings and simply to sit and relax.
Learn how to create the perfect compost or prune those apple trees in your garden. Applegarth will provide a range of RHS accredited lessons for a year round understanding of how to maintain your garden. Both the growing and cookery school will be highly symbiotic in nature and will provide lessons such as 'seed to fork' where clients will learn how to get the most out of their own backyard market garden
Applegarth is looking to incorporate its existing cabin village with a permanent building as well as 5 new nordic cabins. This will accomodate a range of new small artisan businesses. The development aims to provide them with both workshop space to produce from as well as retail space to sell from. A unique facility where Applegarth takes care of selling their products and provides a range of services such as a centralised ecommerce platform and delivery vehicle. The facility will be of great value to small artisan producers and will provide Applegarth with another unique destination factor.
To include a fine food cafe area with newspapers, exceptional barista coffee and delicious Applegarth quality food- the play barn seeks to deliver a place you would be happy to meet up and have lunch in with or without the kids.
We are looking at a number of different concepts for this, not just softplay.
Family owned and run
for 39 years
we are obsessive about food!
Current Position- Blog
13th April- All new plans have been submitted and are now live on the planning portal at East Hampshire District Council as well as on this site. Essentially we have:
Changed the carparking arrangements to pull all carparking away from the main road. This has unfortunately curtailed what we can provide in terms of outside play area. This was not the desired situation, we were at the mercy of the planning process on this. We will look to include some sort of facility in the market garden area if possible
Due to concerns from the tree officer and subsequent TPO's being placed on a number of trees we have had to make major changes to the Master plan.
20th May- We have now heard back from the 3 statutory consultees that had concerns about various elements of the plan. The Parish Council had concerns about the removal of a tree, as did the Arbicultural officer. They also had concerns with the carparking by the road as did the master planner at EHDC. Our changes that are the maps above have allayed these concerns and we now have all statuory consultees giving 'no objection' to any of the plans. In fact the Parish Council, for the first time in at least 15 years, gave the application a 'support'! We are now just waiting for the committee hearing where both the Economic and the Vale applications are to be heard-4th June!
3rd June 2015 The Application has been approved! The case officer who was in charge of the proposal passed the application under Delegated powers! For such a large application this was highly unexpected. Very positive however as it passed all statutory consultee tests with flying colours. It's all down to our other application now. The build cost for this application is £4.1m and we need to facilitate that with our second scheme for some high quality, low density residential development. This can be found here
21 July 2016- At long last (long being a huge understatement) the residential application has been agreed and signed off. This has taken 3.5 years from outset and a considerable amount of work. We have had to provide a link between the Residential application and the economic application and put £1m into a performance bond to prove that we are not going to run to Barbados with the money!
So, onwards. We now have to move the application from an outline stage to a full stage which is a massive amount of work and will take about 9-12 months. This is fine, it allows us to firm up plans for the finest food based location in the UK, a unique concept which will draw many people to visit.
Thanks for taking the time to read this.
We need your feedback to help us shape this concept
If you would like to read more, register with the site which will give you full access. Some of these ideas are unique and we'd like to know who's reading them!
We are always looking for new, innovative ideas that could be integrated into this concept. We are currently at outline position with our planning permission which means we have plenty of scope for adding new and interesting ideas. Please, any thoughts about how we could enhance this concept let us know- we want it to be truly exceptional, innovative and unique and are happy to take any advice, be it small or large.
This project has tremendous potential and we are looking for partners to join us in it's execution. We will be operating a number of areas ourselves but also renting out parts of the site. We are looking for like minded individuals/companies, who share our ethos and have experience in the various areas we are looking at.
Also, if you are a small artisan producer and like what you see, get in touch and we will see how well you would fit in our cabin village.